Client:
ExxonMobil
ExxonMobil
Role:
Creative Direction,
Art Direction,
Graphic Design
Creative Direction,
Art Direction,
Graphic Design
Disciplines:
Editorial Design,
Print,
Investor Communications,
Corporate Storytelling
Editorial Design,
Print,
Investor Communications,
Corporate Storytelling
A shareholder meeting is both a moment of accountability and an opportunity to shape what comes next.
The challenge
The annual leave-behind needed to reflect on a year of progress while giving shareholders, prospective employees, and investors a confident view of ExxonMobil’s direction. The piece had to feel credible and established without becoming predictable.
The creative approach
The publication transformed milestone stories and editorial content into a cohesive, high-impact narrative. Strong typography, a metallic cover, and a disciplined grid signaled stability and confidence, while more energetic pacing and imagery introduced optimism and forward momentum.
The outcome
The final piece held legacy and ambition in balance. It created a premium, tangible expression of the company’s progress while extending the broader corporate storytelling system into a high-value investor touchpoint.
The annual leave-behind needed to reflect on a year of progress while giving shareholders, prospective employees, and investors a confident view of ExxonMobil’s direction. The piece had to feel credible and established without becoming predictable.
The creative approach
The publication transformed milestone stories and editorial content into a cohesive, high-impact narrative. Strong typography, a metallic cover, and a disciplined grid signaled stability and confidence, while more energetic pacing and imagery introduced optimism and forward momentum.
The outcome
The final piece held legacy and ambition in balance. It created a premium, tangible expression of the company’s progress while extending the broader corporate storytelling system into a high-value investor touchpoint.
