CLIENT:
ExxonMobil
ExxonMobil
Role:
Creative Direction
Art Direction
Graphic Design
Creative Direction
Art Direction
Graphic Design
Collaborators:
Editorial:
Alex Macinnes
Producer:
Brian Higdon
Editor:
Serena Forghieri
Editorial:
Alex Macinnes
Producer:
Brian Higdon
Editor:
Serena Forghieri
Disciplines:
Brand Film
Corporate Storytelling
Investor Communications
Motion Design
Brand Film
Corporate Storytelling
Investor Communications
Motion Design
Energy happens at a scale that's hard to picture. These films were made to connect ExxonMobil's global operations to the people whose lives they touch.
The challenge
The creative approach
One film couldn't do that for every audience. Investors needed to see progress they could feel. General audiences needed to see impact before infrastructure. Others needed the scale of the operations made tangible without a lecture. So the brief became three films, each built for a different audience, that still had to feel like one platform.
The creative approach
Instead of a standard corporate video, we combined original footage, archival material, curated visuals, typography and layered storytelling into one visual system that gave complex energy stories a more cinematic, human feel.
The three films
Powering Human Progress (Why) starts with human impact, like lit cities, working hospitals and everyday progress, before showing ExxonMobil's role in making it possible.
Delivering Energy at Scale (What) goes the other way, using cinematic production footage to make exploration, production and technology easier to grasp.
Progress You Can Feel (Shareholder) uses split-screen to show ExxonMobil's operations and their real-world impact in the same frame.
Powering Human Progress (Why) starts with human impact, like lit cities, working hospitals and everyday progress, before showing ExxonMobil's role in making it possible.
Delivering Energy at Scale (What) goes the other way, using cinematic production footage to make exploration, production and technology easier to grasp.
Progress You Can Feel (Shareholder) uses split-screen to show ExxonMobil's operations and their real-world impact in the same frame.
WHY
Powering Human Progress
Powering Human Progress
WHAT
Delivering Energy at Scale
Delivering Energy at Scale
SHAREHOLDER
Progress You Can Feel
Progress You Can Feel
The outcome
Together, the three films became a storytelling platform ExxonMobil could use across shareholder communications, executive presentations, industry conferences and internal programs.
Together, the three films became a storytelling platform ExxonMobil could use across shareholder communications, executive presentations, industry conferences and internal programs.