Client:
ExxonMobil
ExxonMobil
Role:
Creative Direction,
Visual Strategy
Art Direction,
Graphic Design
Creative Direction,
Visual Strategy
Art Direction,
Graphic Design
Collaborators:
Account:
Tom Blim
Editorial and Strategy:
John Townsend
Producer:
Joe Fanelli
Account:
Tom Blim
Editorial and Strategy:
John Townsend
Producer:
Joe Fanelli
Disciplines:
Brand Film
Innovation Storytelling
Energy
Editorial Strategy
Brand Film
Innovation Storytelling
Energy
Editorial Strategy
Some of the best brand stories already exist. The job is to find them and tell them well.
The story
Patrick Howarth, ExxonMobil's global lead for lithium, sat down with Dr. M. Stanley Whittingham, the Nobel Prize-winning chemist whose research at Exxon helped lay the foundation for lithium-ion batteries. Their conversation drew a direct line between the company's scientific past and its lithium ambitions today.
The creative approach
Instead of a standard interview, the film uses their conversation as its strategic and emotional anchor. The edit traces a clear line from early battery science to electric vehicles, modern energy systems and ExxonMobil's current strategy.
The outcome
The film turned a business initiative into a human story of innovation coming full circle and gave the lithium strategy real history behind it.
Patrick Howarth, ExxonMobil's global lead for lithium, sat down with Dr. M. Stanley Whittingham, the Nobel Prize-winning chemist whose research at Exxon helped lay the foundation for lithium-ion batteries. Their conversation drew a direct line between the company's scientific past and its lithium ambitions today.
The creative approach
Instead of a standard interview, the film uses their conversation as its strategic and emotional anchor. The edit traces a clear line from early battery science to electric vehicles, modern energy systems and ExxonMobil's current strategy.
The outcome
The film turned a business initiative into a human story of innovation coming full circle and gave the lithium strategy real history behind it.
