CLIENT:
Intel Data Center and
AI Group
Intel Data Center and
AI Group
Role:
Creative Direction,
Visual Strategy
Creative Direction,
Visual Strategy
Collaborators:
Art Direction:
Chelsea Peterson
Michelle Lan
Animation:
Hunter Hanson
Art Direction:
Chelsea Peterson
Michelle Lan
Animation:
Hunter Hanson
Disciplines:
Brand Film
Motion Design
Technology Storytelling
Visual Systems
Brand Film
Motion Design
Technology Storytelling
Visual Systems
AI infrastructure moves quickly, and Intel needed a story that could keep pace.
The challenge
Intel's Data Center and AI Group needed a brand film that could energize stakeholders and make complex ideas around compute and AI infrastructure easier to understand. It also needed to push Intel's existing visual language into more dynamic territory.
Intel's Data Center and AI Group needed a brand film that could energize stakeholders and make complex ideas around compute and AI infrastructure easier to understand. It also needed to push Intel's existing visual language into more dynamic territory.
The creative approach
We used large-scale typography, graphic systems, and fluid motion to give technical information clarity and momentum. The goal was to make the subject accessible without simplifying its intelligence or scale.
The visual language was designed to work beyond the film, giving the team a flexible system for presentations, events, and digital communications.
WHAT I LED
• Creative direction and visual strategy for the DCAI film and flipbook
• Development of the typography-led design and motion framework
• The recommendation to make technical information feel faster, clearer, and more accessible
• Direction of the art directors and animator across design and motion development
• Expansion of the visual system across film, presentations, events, and internal communications
The outcome
The finished system moved Intel's brand language forward while remaining recognizably Intel. It became a high-impact storytelling tool that could adapt across film, presentations, industry events, flipbooks, and internal communications.
The finished system moved Intel's brand language forward while remaining recognizably Intel. It became a high-impact storytelling tool that could adapt across film, presentations, industry events, flipbooks, and internal communications.
Cloud Interactive Flipbook
