CLIENT:
Intel Data Center and
AI Group
Intel Data Center and
AI Group
Role:
Creative Direction
Visual Strategy
Creative Direction
Visual Strategy
Collaborators:
Art Direction:
Chelsea Peterson
Michelle Lan
Animation:
Hunter Hanson
Art Direction:
Chelsea Peterson
Michelle Lan
Animation:
Hunter Hanson
Disciplines:
Brand Film
Motion Design
Technology Storytelling
Visual Systems
Brand Film
Motion Design
Technology Storytelling
Visual Systems
AI infrastructure moves quickly. The story around it needed to move just as fast.
The challenge
Intel's Data Center and AI Group needed a sizzle film that could energize stakeholders, explain complex ideas about compute and AI infrastructure and push the existing brand language into more dynamic territory.
Intel's Data Center and AI Group needed a sizzle film that could energize stakeholders, explain complex ideas about compute and AI infrastructure and push the existing brand language into more dynamic territory.
The creative approach
The work was built on a simple idea: highly technical innovation shouldn't feel like it needs translating. Large-scale typography, graphic systems and fluid motion made compute power, data systems and AI infrastructure feel accessible without losing their scale.
WHAT I LED
• Creative direction and visual strategy for the DCAI film and flipbook
• The typography-led design and motion framework
• Direction of the art directors and animator through design and motion
• Extending the visual system beyond the film to presentations, events and internal communications
The outcome
The finished system moved Intel's brand language forward while staying recognizably Intel.
Cloud Interactive Flipbook
