CLIENT:
Yogi Berra Museum &
Learning Center
Yogi Berra Museum &
Learning Center
Role:
Creative Direction
Art Direction
Visual Strategy
Graphic Design
Creative Direction
Art Direction
Visual Strategy
Graphic Design
Collaborators:
Logo Design:
Runway 4
Logo Design:
Runway 4
Disciplines:
Campaign Identity
Outdoor
Social
Print
Cultural Branding
Campaign Identity
Outdoor
Social
Cultural Branding
Yogi Berra was more than a Hall of Fame player. The centennial identity needed to celebrate his wit, warmth, career and values without turning him into a caricature.
The challenge
The Museum needed a visual identity for what would have been Yogi's 100th birthday. It had to honor a remarkable baseball career and a larger-than-life personality while staying grounded in the Museum's mission: respect, perseverance, sportsmanship and excellence.
The creative approach
The system combined classic baseball language and centennial motifs with modern typography, heritage details and a warm color palette. The tone balanced celebration with dignity, spirited enough to feel like Yogi and disciplined enough to support the Museum's educational mission.
WHAT I LED
• Creative direction, art direction, and visual strategy for the centennial celebration
• Hands-on graphic design and development of the supporting visual system
• The recommendation to balance Yogi's warmth and personality with the credibility of a museum
• Integration of the Runway 4 centennial mark across the larger identity
• Extension of the system across social, outdoor, print, and environmental applications
The outcome
The Museum needed a visual identity for what would have been Yogi's 100th birthday. It had to honor a remarkable baseball career and a larger-than-life personality while staying grounded in the Museum's mission: respect, perseverance, sportsmanship and excellence.
The creative approach
The system combined classic baseball language and centennial motifs with modern typography, heritage details and a warm color palette. The tone balanced celebration with dignity, spirited enough to feel like Yogi and disciplined enough to support the Museum's educational mission.
WHAT I LED
• Creative direction, art direction, and visual strategy for the centennial celebration
• Hands-on graphic design and development of the supporting visual system
• The recommendation to balance Yogi's warmth and personality with the credibility of a museum
• Integration of the Runway 4 centennial mark across the larger identity
• Extension of the system across social, outdoor, print, and environmental applications
The outcome
The identity carried across outdoor installations, social content, print and the Museum itself. It gave the centennial a consistent look and helped introduce Yogi's values—respect, perseverance, sportsmanship and excellence—to a new generation.
Social
Outdoor Activations
