CLIENT:
Vertiv
Vertiv
Role:
Creative Direction and
Visual Strategy
Creative Direction and
Visual Strategy
Collaborators:
Senior Leadership & Strategy:
Anabelle Barnum
Copywriter: Mark Pabst
Production and Motion: FutureDeluxe
Senior Leadership & Strategy:
Anabelle Barnum
Copywriter: Mark Pabst
Production and Motion: FutureDeluxe
Disciplines:
Brand Storytelling,
Film,
Motion Design,
Investor Communications
Brand Storytelling,
Film,
Motion Design,
Investor Communications
The systems that power the digital world are everywhere—and almost entirely invisible. The opportunity was to give that hidden infrastructure a form audiences could understand and feel.
The challenge
Vertiv needed an opening film for Investor Day that could set the tone for a pivotal business moment while explaining the scale and relevance of data centers, power systems, and cooling technologies. The subject was highly technical, but the story had to connect with investors and stakeholders immediately.
Vertiv needed an opening film for Investor Day that could set the tone for a pivotal business moment while explaining the scale and relevance of data centers, power systems, and cooling technologies. The subject was highly technical, but the story had to connect with investors and stakeholders immediately.
The creative approach
We built the film around a world shaped by data. Bold graphic environments, flowing digital threads, and cinematic transitions connected Vertiv’s infrastructure to the human experiences it enables—from AI assistants and smart cities to healthcare innovation and digital twins. The visual system balanced technical precision with warmth and momentum.
The outcome
Working with FutureDeluxe, I led creative direction across the core concept, visual language, motion system, and execution. The finished film positioned Vertiv not as a background technology provider, but as a critical force behind the systems that run the digital economy.
Working with FutureDeluxe, I led creative direction across the core concept, visual language, motion system, and execution. The finished film positioned Vertiv not as a background technology provider, but as a critical force behind the systems that run the digital economy.
