CLIENT:
Vertiv
Vertiv
Role:
Creative Direction
Visual Strategy
Creative Direction
Visual Strategy
Collaborators:
Account Director:
William Sind
Senior Leadership
& Strategy:
Anabelle Barnum
Copywriter:
Mark Pabst
Design, Production
& Motion:
FutureDeluxe
Account Director:
William Sind
Senior Leadership
& Strategy:
Anabelle Barnum
Copywriter:
Mark Pabst
Design, Production
& Motion:
FutureDeluxe
Disciplines:
Brand Storytelling
Film
Motion Design
Investor Communications
Brand Storytelling
Film
Motion Design
Investor Communications
The digital world depends on infrastructure most people never see, so we created a film that made Vertiv's role visible.
The challenge
Vertiv needed an opening film for its 2024 Investor Event, held alongside the SC24 supercomputing conference. Before discussing products or financial performance, the company needed audiences to understand the physical infrastructure behind AI, cloud computing, and our increasingly connected world.
Vertiv needed an opening film for its 2024 Investor Event, held alongside the SC24 supercomputing conference. Before discussing products or financial performance, the company needed audiences to understand the physical infrastructure behind AI, cloud computing, and our increasingly connected world.
The creative approach
We imagined data as a physical force moving through cities, industries, and everyday life. Instead of relying on familiar technology clichés, we created a more cinematic world that felt credible, human, and interconnected.
Working with FutureDeluxe, I helped define how that world should look, how data should behave, and how invisible infrastructure could feel tangible without becoming industrial.
WHAT I LED
• Creative direction and visual strategy for the investor-event film
• Development of the creative rationale and visual direction presented to Vertiv
• Direction of FutureDeluxe's design, CG, and motion development
• Collaboration across strategy, writing, production, and senior leadership
The outcome
Vertiv gave the film the lead position on its Investor Event page. It establishes the company not as a background technology provider, but as the power and cooling partner behind the systems driving the digital economy.
