CLIENT:
Vertiv
Vertiv
Role:
Creative Direction
Visual Strategy
Creative Direction
Visual Strategy
Collaborators:
Account Director:
William Sind
Senior Leadership
& Strategy:
Anabelle Barnum
Copywriter:
Mark Pabst
Design, Production
& Motion:
FutureDeluxe
Account Director:
William Sind
Senior Leadership
& Strategy:
Anabelle Barnum
Copywriter:
Mark Pabst
Design, Production
& Motion:
FutureDeluxe
Disciplines:
Brand Storytelling
Film
Motion Design
Investor Communications
Brand Storytelling
Film
Motion Design
Investor Communications
The digital world runs on infrastructure most people never see, so we created a film that made Vertiv’s role in it visible.
The challenge
Vertiv needed an opening film for its 2024 Investor Event, held alongside the SC24 supercomputing conference. Before getting into products or financial performance, the company wanted the audience to understand the physical infrastructure behind AI and cloud computing.
Vertiv needed an opening film for its 2024 Investor Event, held alongside the SC24 supercomputing conference. Before getting into products or financial performance, the company wanted the audience to understand the physical infrastructure behind AI and cloud computing.
The creative approach
We imagined data as a physical force moving through cities, industries and everyday life. We stayed away from the usual technology clichés and built a more cinematic world that felt credible and human.
I worked with FutureDeluxe to define how that world should look, how data should behave and how invisible infrastructure could feel tangible without becoming industrial.
WHAT I LED
• Creative direction and visual strategy for the film
• The creative rationale and visual direction presented to Vertiv
• Direction of FutureDeluxe's design, CG, and motion development
• Collaboration with strategy, writing, production and senior leadership
• Creative direction and visual strategy for the film
• The creative rationale and visual direction presented to Vertiv
• Direction of FutureDeluxe's design, CG, and motion development
• Collaboration with strategy, writing, production and senior leadership
The outcome
Vertiv gave the film the lead position on its Investor Event page. It presents Vertiv as the power and cooling partner behind the systems that run the digital economy.
