Client:
Toyota
Toyota
Role:
Creative Direction & Strategy
Creative Direction & Strategy
Collaborators:
Account Director:
Rich Gans
Producer:
Melissa Faulner
Design & Art Direction:
Johansen Peralta
Christophe Marchand
Development:
Varun Jhandi
Account Director:
Rich Gans
Producer:
Melissa Faulner
Design & Art Direction:
Johansen Peralta
Christophe Marchand
Development:
Varun Jhandi
Disciplines:
Web Design
Digital Experience
Editorial Design
Design Systems
Web Design
Digital Experience
Editorial Design
Design Systems
Toyota GAZOO Racing needed a newsroom with motorsports energy and the discipline of a strong editorial system.
The challenge
The GAZOO Racing Newsroom serves a different purpose from Toyota's consumer-facing GR Garage. It has to organize a constant stream of NASCAR results, GR Cup announcements, driver stories and motorsports news without becoming a wall of competing headlines.
The creative approach
The GAZOO Racing Newsroom serves a different purpose from Toyota's consumer-facing GR Garage. It has to organize a constant stream of NASCAR results, GR Cup announcements, driver stories and motorsports news without becoming a wall of competing headlines.
The creative approach
We built on the structure of the Toyota USA Newsroom, then redesigned the experience around GAZOO Racing's own color, typography and attitude.
The real work was in the system underneath: modular components, a clear editorial hierarchy, better discoverability and short story summaries for visitors who want the essentials quickly. It brought the discipline of a print newsroom to a digital platform built to grow.
GAZOO Racing North America got a newsroom that keeps pace with an active motorsports calendar. It also showed how the larger Toyota newsroom platform could serve a distinct audience and brand without rebuilding the experience from scratch.
Desktop
Mobile
