Client
Toyota
Toyota
Role:
Creative Direction & Strategy
Creative Direction & Strategy
Collaborators:
Design and Art Direction: Johansen Peralta; Development: Varun Jhandi
Design and Art Direction: Johansen Peralta; Development: Varun Jhandi
Disciplines:
Web Design, Digital Experience, Editorial Design, Design Systems
Web Design, Digital Experience, Editorial Design, Design Systems
Gazoo Racing is more than a motorsports team. The digital experience needed to show the full performance culture and engineering ambition behind the brand.
The challenge
Toyota needed a central newsroom for media, employees, and fans—one that could bring press releases, product stories, historical archives, and breaking news together without flattening the intensity of the GR brand.
The creative approach
The design leaned into Gazoo Racing’s visual energy through bold color, purposeful motion, strong editorial hierarchy, and sharp graphic cues. At the same time, the experience remained connected to the broader Toyota and Lexus brand foundation. A flexible, template-driven system supported different content types and future growth.
The outcome
The newsroom became a scalable digital hub that makes the case for GR beyond the track. It gives audiences a clearer view of the engineering, innovation, products, history, and culture driving Toyota’s performance brand forward.
Toyota needed a central newsroom for media, employees, and fans—one that could bring press releases, product stories, historical archives, and breaking news together without flattening the intensity of the GR brand.
The creative approach
The design leaned into Gazoo Racing’s visual energy through bold color, purposeful motion, strong editorial hierarchy, and sharp graphic cues. At the same time, the experience remained connected to the broader Toyota and Lexus brand foundation. A flexible, template-driven system supported different content types and future growth.
The outcome
The newsroom became a scalable digital hub that makes the case for GR beyond the track. It gives audiences a clearer view of the engineering, innovation, products, history, and culture driving Toyota’s performance brand forward.
Desktop
Mobile
