Client
Toyota
Toyota
Role:
Creative Direction & Strategy
Creative Direction & Strategy
Collaborators:
Account Director:
Rich Gans
Producer:
Melissa Faulner
Design & Art Direction:
Johansen Peralta
Christophe Marchand
Development:
Varun Jhandi
Account Director:
Rich Gans
Producer:
Melissa Faulner
Design & Art Direction:
Johansen Peralta
Christophe Marchand
Development:
Varun Jhandi
Disciplines:
Web Design
Digital Experience
Editorial Design
Design Systems
Web Design
Digital Experience
Editorial Design
Design Systems
Toyota GAZOO Racing needed a newsroom with motorsports energy and the discipline of a strong editorial system.
The challenge
The GAZOO Racing Newsroom serves a different purpose from Toyota's consumer-facing GR Garage. It must organize a continuous stream of NASCAR results, GR Cup announcements, driver stories, and motorsports news without becoming a wall of competing headlines.
The creative approach
We built on the structure of the Toyota USA Newsroom, then redesigned the experience around GAZOO Racing's own color, typography, and attitude.
The real work was in the system underneath: modular components, clear editorial hierarchy, better discoverability, and concise story summaries for visitors who wanted the essential information quickly. It brought the discipline of a print newsroom into a digital platform designed to grow.
The outcome
The result gave GAZOO Racing North America a newsroom that could keep pace with an active motorsports calendar. It also demonstrated how the larger Toyota newsroom platform could serve a distinct audience and brand without rebuilding the experience from scratch.
The GAZOO Racing Newsroom serves a different purpose from Toyota's consumer-facing GR Garage. It must organize a continuous stream of NASCAR results, GR Cup announcements, driver stories, and motorsports news without becoming a wall of competing headlines.
The creative approach
We built on the structure of the Toyota USA Newsroom, then redesigned the experience around GAZOO Racing's own color, typography, and attitude.
The real work was in the system underneath: modular components, clear editorial hierarchy, better discoverability, and concise story summaries for visitors who wanted the essential information quickly. It brought the discipline of a print newsroom into a digital platform designed to grow.
The outcome
The result gave GAZOO Racing North America a newsroom that could keep pace with an active motorsports calendar. It also demonstrated how the larger Toyota newsroom platform could serve a distinct audience and brand without rebuilding the experience from scratch.
Desktop
Mobile
